Creative Leadership.
Design.
Film.
Experiential.


17 years in the creative industry.

Career Headlines:

  • Core member of the leadership team that built Amplify Paris and drove the agency to profitability within its second year

  • Transformed a production company into a full-service creative agency, expanding capability, ambition, and commercial growth.

  • Led and scaled creative departments across multiple international markets.

  • Played a key role in building Amplify’s global film offering during the pandemic, broadening the agency’s experiential proposition at a critical inflection point.

  • Partnered with Airbnb on a flagship Olympic initiative, co-founder and CEO Brian Chesky’s response: “Magnificent.”

  • Created and launched an original gameshow format for the world’s largest streaming platform, aligned to one of its flagship global franchises.

  • Led the strategic relaunch of an iconic music platform for a major British telco, repositioning it for renewed cultural relevance.

  • Creatively led multi-year Cannes Lions activations for a global social platform, generating standout earned-media impact.

  • Worked with globally recognised clients across tech, luxury, and sport.

  • Built and launched an ethical womenswear brand from the ground up, taking it successfully to market.

  • Created a participatory music experience at Montreux Jazz Festival for one of the world’s leading luxury watch brands.

  • Founded and ran an independent record label.

  • Recognised by Peter Saville as “a young me”.

Current Position:

Currently Executive Creative Director of Amplify Paris, responsible for the creative leadership, development, and growth of the Paris office and its client portfolio. I sit on the senior leadership team, shaping the strategic direction and future growth of the business.

Previously, as Group Creative Director, I led and delivered work across Amplify’s international offices, including London, Los Angeles and New York, supporting global clients and cross-market teams.

During my time at Amplify, I have grown Pinterest into a global cornerstone account, delivering 12 projects across multiple territories in under three years, and played a key role in expanding the agency’s film capability.

Current Roles and Responsibilities:

  • Own creative leadership for the Amplify Paris office, overseeing work from brief through to delivery.

  • Build, lead, and scale multidisciplinary teams, managing a core roster of 15 talents and flexing resourcing to meet project demand.

  • Act as a senior leader within the business, contributing to company growth, capability development, and long-term strategy.

  • Lead senior client relationships, presenting work and driving creative ambition across key accounts.

  • Oversee global creative delivery for Pinterest, managing the relationship, creative direction, and team build across territories.

  • Partner closely with heads of production, strategy, and operations to ensure seamless collaboration and consistently high-quality output.

  • Deliver at pace in high-pressure environments, maintaining creative standards while meeting tight deadlines.

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