Design.
Film.
Experiential.
Creative Leadership.

17 years in the creative industry.
7 years as Creative Director.
3 years as a Group Creative Director.

Headlines:

  • Created a gameshow for the biggest streaming platform in the world, for one of their biggest shows.

  • Relaunched an iconic music platform for iconic British telco.

  • Made Brian Chesky (Airbnb co-founder & CEO) say ‘this is magnificent’.

  • Worked with a social media platform to create a tattoo parlour on a beach in Cannes.

  • Branded and launched an ethical womenswear brand.

  • Had Peter Saville say I was a young him.

  • Worked a LOT with Pinterest (love them).

  • Lead a creative dept. in a country I don’t live in, in a language I don’t speak (thank you to the amazing bilingual team).

  • Transformed a production company into a creative agency.

  • Made people dance to create a track at Montreux Jazz Festival for one of the best watch brands in the world.

  • Set up and ran a record label a LONG time ago.

Right Now:

Currently ECD of Amplify Paris where I oversee the creative, development and growth of the Paris office and its clients. Prior to that, in my role as Group Creative Director, I oversaw and worked on projects from our other offices around the world such as LA and New York. While at Amplify I have built Pinterest into a global account delivering 11 projects in under three years and been an integral part of their expansion into film.

Current Roles and Responsibilities:

  • Oversee all creative output from the Amplify French office from brief to delivery.

  • Building teams, meeting talent and overseeing resourcing.

  • Sitting on the senior leadership team, working to grow the company and define the future of the business.

  • Managing a roster of 15 talents scaling up and down to meet project demands.

  • Building relationships with clients and presenting work.

  • Collaborating with other heads of department to ensure teams work seamlessly together to deliver great work.

  • Ensuring high quality output in a face paced environment delivering on tight deadlines.

As well as overseeing the French office, I oversee the Pinterest account globally, a pillar client for Amplify. Responsible for building the relationship, driving the creative and building teams in whatever territory we are working in.